Every watch starts with an idea, and the spark of that idea always comes from Parmigiani Fleurier. The brand, the first of the centre’s divisions, is its strategic decision-making centre where watch families are developed and made harmonious and diverse. The brand has the restoration department at its heart, as it is this which provides the source of inspiration and knowledge for current creations. The design office, led by Michel Parmigiani, creates the ideas for watches, initially by means of a pencil sketch on paper, before producing a technical drawing of the finished product with the movement contained within it. The history of each luxury watch starts here, before being sent to the rest of the watchmaking centre team to be brought to life.