Svend ANDERSEN was born in Denmark in 1942. He absolved normal and practical school and a four years’ apprenticeship as watchmaker. With his diploma from the Danish Watchmaker School integrated in the Royal Technological Institute of Copenhagen, he went to Switzerland in 1963 in order to see how the world’s best watches were made.

He first worked at Gübelin Lucerne in the after-sales service and in 1965 he joined Gübelin Geneva. He was also responsible for the shop service because of his excellent knowledge of languages.